This privacy policy (together with our end-user licence agreement as set out at [WEB ADDRESS OF EULA] (“EULA”) and any additional terms of use incorporated by reference into the EULA, together our “Terms of Use”) applies to your use of the MyLifeRaft mobile application software (“App”).
This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. This App is not intended for children and we do not knowingly collect data relating to children. Please read the following carefully to understand our practices regarding your personal data and how we will treat it.
We are Kuradocs Limited, a company registered in England and Wales with company number 09015297 and registered office at Cowes Business Centre, 232 Newport Road, Northwood, United Kingdom, PO31 8PE. We are the controller for the App and are responsible for your personal data.
You can contact us at info@myliferaft.com.
We keep our privacy policy under regular review. This version was last updated on 07.03.24. It may change and if it does, these changes will be posted on this page and, where appropriate, notified to you by email or when you next start the App. The new policy may be displayed on-screen and you may be required to read and accept the changes to continue your use of the App.
The App may, from time to time, contain links to and from the websites of third parties, including advertisers and affiliates. Please note that these websites and any services that may be accessible through them have their own privacy policies and that we do not accept any responsibility or liability for these policies or for any personal data that may be collected through these websites or services. Please check these policies before you submit any personal data to these websites or use these services.
We may collect, use, store and transfer different kinds of personal data about you as follows:
We also collect, use and share “Aggregated Data” such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific App feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.
We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
We will collect and process the following data about you:
Information you give us. This is information (including your email address and Marketing and Communications Data) you consent to giving us about you by filling in forms on the App or by corresponding with us (for example, by email). It includes information you provide when you download and first use the App and if you report a problem with the App. If you contact us, we will keep a record of that correspondence.
Information we collect about you and your device. Each time you use the App we will automatically collect personal data including Device and Usage Data.
We use Google Analytics, a web analytics service provided by Google, Inc. (“Google“). Google Analytics uses “cookies”, which are text files placed on your device, to help analyze how users use the App. The information generated by the cookie about your use of the App (including your IP address) will be transmitted to and stored by Google on servers in the United States.
Google Analytics collects information such as how often users visit our App, what pages they visit when they do so, and what other sites they used prior to coming to our App. We use the information we get from Google Analytics only to improve our App. Google Analytics collects only the IP address assigned to you on the date you visit our App, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information.
Google uses this data to track and examine the use of our App, to prepare reports on its activities, and share them with other Google services. Google may use the data collected on our app to contextualize and personalize the ads of its own advertising network.
[Location Data. We also use [GPS technology OR [OTHER TECHNOLOGY]] to determine your current location. Some of our location-enabled services require your personal data for the feature to work. If you wish to use the particular feature, you will be asked to consent to your data being used for this purpose. You can withdraw your consent at any time by disabling Location Data in your settings.]
We will only use your personal data when the law allows us to do so. Most commonly we will use your personal data in the following circumstances:
We will only send you direct marketing communications by email or text if we have your consent. You have the right to withdraw that consent at any time by contacting us.
We will use Device and Usage Data to administer and protect our business and improve the App including troubleshooting, data analysis and system testing. This use is necessary for our legitimate interests of analysing how the App is used and to develop our services and grow our business.
We will use your email address to enable you to participate in a prize draw with your consent.
We may share your personal data with:
We may also share your personal data with the third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.
Some of our external third parties are based outside the UK so their processing of your personal data will involve a transfer of data outside the UK.
Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the UK.
All information you provide to us is stored on our secure servers.
Once we have received your information, we will use strict procedures and security features to try to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator when we are legally required to do so.
Details of retention periods for different aspects of your personal data are available in our retention policy which you can request by contacting us.
In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
Under certain circumstances you have the following rights under data protection laws in relation to your personal data.
You also have the right to make a complaint at any time to the Information Commissioner’s Office (“ICO”), the UK regulator for data protection issues.
Kuradocs Ltd. Registered address: Cowes Business Centre, 232 Newport Road, PO31 8PE
Registered in England & Wales | Company Number: 09015297